MUB at Sandpit Day in Athens

… a love story about sustainability and like-minded people gathered at SANDPIT Day in Athens!

Up to 40 representatives of innovative projects gathered from 10 to 12 March 2022 at Bios Cultural Center in Athens with the aim of sharing their ideas and pitching their best-added value. Bios Cultural Center is an amazing space continuously visited by young and creative people. It offers lots of services including an amazing view!

Within S4 Fashion, committed designers and entrepreneurs from European countries pitch their ideas in front of a jury of excellence and the consortium of the program such as the European Creative Hubs Network, the Istituto Europeo di Design, Envolve, the European Union, Data Scouts, Zip House and the Global Fashion Exchange and Global Fashion Agenda. Along those three awesome days, inspiring ideas, dreams, prototypes, and initiatives on circular fashion, bio textiles, textile innovation, artisanship, and luxury fashion were shared.

Dahlia from MUB´s team met with special projects and designers such as 7Rooms, Squeez the Orange, Cosh, Botana, Lidia Muro, Yvan Andreu, Ecodicta, A new kind of bleu, Motor Skins, among many others. During the exchange, some workshops on key issues such as digital marketing took place to help candidates to strengthen their skills and knowledge. 

Athens is full of inspiration and creativity. City centre streets are dressed with graffiti, plants, and creativity. Free moments were spent visiting the amazing Acropolis and its museum, as well as ancient markets. We learned about pigments in Ancient Greece and got lots of inspiration for new garments.

Dahlia and Gemma from 7 rooms also joined Nikki from COSH to make a tour through a local circular fashion project called 3Quarters, and concept stores such as Noble or Minu.


We received a lot of precious feedback and proposals from jury members and other candidates. Results will be given very soon by the Consortium but independently if we get or not the financial grant, it was an honour for MUB´s team to be preselected as a potential candidate and be part of this wonderful gathering.