MUB started in 2019 as a trans-European venture, and became a finalist of the 3rd Worth Call in 2020, producing a collection of nine tangible garments forming a capsule collection, made of discarded bed linen fabrics and unwanted swapped clothes, naturally dyed and tailored using traditional craftsmanship techniques.
Now we are bringing MUB to METAMUB. We would like to elevate the concept, pivot from traditional manufacturing toward a digital representation of fashion. We want to make fun, unique, better collections with less waste. And we see digital fabrication tools as a way to achieve that.
To succeed, we are partnering with Sara Alvarez @s.is.for.sara who is a creative technologist skilled in 3D printed textiles, material research, and digital fabrication for sustainable fashion.
If you become interested in this new adventure, keep reading below about our partnership and Worth`s application process.
Q1 Hi Sara, so nice to have you today with us. Would you tell us what you do?
Hi, happy to be here. I always find it a bit hard to describe what I do, but I like the name creative technologist. In short, I like merging my interest and skills in technology (and especially digital fabrication) with my passion for fashion and sustainability.
Q2 Excited to hear all that! Please, tell us the story about your partnership with MUB – how did you meet?
We met through the matchmaking platform of the Worth Partnership grant. I wanted to apply to it but didn’t have a project, and they emailed me with an invitation for a potential partnership. We met over a call and it was a match. It has been a great collaboration so far.
Q3 What is the project idea you are applying with?
We brainstormed and discussed together ways to improve the processes of MUB, either by adding new (digital) tools to the production of garments or by making garments only in the digital space. After careful consideration, we decided to go for digital fashion, as we think with this we can reach a greater audience and grow MUB’s project and creative vision in new formats. Besides, removing the need for physical materials (besides the computers that host the Internet), makes it a very appealing concept to reduce the amount of resources needed to enjoy fashion.
Q4 Now, it is the preselection stage – do you think METAMUB has some chances to win?
I definitely think so! The project we have presented has strong arguments to be a winner since it aims to explore a new avenue for sustainable fashion, and we have the perfect set of skills in the team to make it a reality.
Q5 As a nice ending to this article, would you share with us why did you choose to create with sustainable materials and explore digital fabrication?
Well, my background is in telecom engineering, but I’ve been for a long time interested in developments in a sustainable fashion. The more I knew about the deep-rooted problems of the fashion industry, the more I felt like contributing and doing something about it. So following my gut, I decided to change careers, and dedicate my time to studying and working in the fashion tech and material development space, hoping to do my bit to unlock new sustainable solutions that this industry so desperately needs.
Thank you Sara Alvarez @s.is.for.sara
We look forward to developing METAMUB with you!
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