MUB is a brand that uses materials that are 95% surplus from textiles collected through partnerships such as Beirholm company.
ABOUT BEIRHOLM
Beirholm competes in the global flat linen market. They develop, design, source and sell textiles to rental laundry chains and individual rental laundries in the linen rental industry. They bridge the gaps and develop synergies between four distinct industries. Such as the textile manufacturers, their rental laundry customers, the customers of the rental laundries, e.g., hotels, restaurants, hospitals, and rest homes, and the consumers who experience and enjoy the textiles in use. Together with a strong group of peers, Beirholm – with the innovative BeirTex® Q784B bed linen concept for the hotel industry – has been nominated for the German Sustainability Award (Deutscher Nachhaltigkeitspreis) in the Design category.
With the tagline: “Wake up to a better tomorrow” Beirholm’s innovative BeirTex® Q784B bed linen offers a climate-friendly and responsibly sourced alternative to current hotel bed linen on the market.
HOW DO WE HAVE MEET?
The Covid-19 pandemic had a strong impact on the MUB Collection project because of the social restrictions imposed. We faced limitations to organise swap markets and community events. These are the places where we source second-hand linen sheets and other second-hand garments to develop the collection. With this regard, Empty Your Wardrobe established a collaboration with an external partner based in Denmark – Beirholm where we can source additional fabric-to-be-wasted bed linen and cotton fabrics.
Svetlana Petrova, a co-founder of Empty Your Wardrobe, had a discussion with Andreas Beirholm, a Business Development Manager of the company, about sustainability issues in the industry, and how to recognise and address them upfront. The 17 UN´s SDGs are integrated into the business strategy. Beirholm wants to investigate the possibility of facilitating good recycling practices based on a circular economy mindset; meaning the textiles will reach full potential.
The purpose of our first visit to the company production facility was to investigate waste potentials. We have collected samples for the creation of MUB Collection – fabrics with high quality, however, after being used for Quality Control, are not in use – put aside or discarded. By adding value, using our skills (innovative approach to our resources, artisan techniques and seamless patterns, natural dyeing with food waste and elements from nature), we have managed to extend their life capacity. We have created a beautiful, luxurious, and timeless capsule collection of 9 custom pieces.
We are into the discussion of establishing a long-lasting partnership with Beirholm that will create sustainable opportunities for both parties. MUB Collection could be one of the best practice examples to endorse upcycling instead of downcycling.
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